The Truth Thus Far

November 11, 2008, 4:44 am
Filed under: Uncategorized
Pepero Sticks!

Pepero Sticks!

I don’t know much about it except that it’s a genius marketing ploy by the Pepero company. Apparently 11/11 looks like Pepero sticks, and so everyone gives away a crap ton of Pepero on the day.  It can be romantic (as many of the boxes are shaped as hearts, etc), but you can also give it to friends, coworkers, anyone…. Some of my students said they’d bring me some either today or Wednesday so I’m pretty excited because Pepero is frickin delicious. Ne way. I’m copying and pasting what Wikipedia said below…

Pepero Day is an observance in South Korea similar to Valentine’s Day or Sweetest Day. It is named after the Korean snack Pepero and held on November 11, since the date “11/11” resembles five sticks of Pepero. The holiday is observed mostly by young people and couples, who exchange Pepero sticks, other candies, and romantic gifts.

According to one story, Pepero Day was started in 1994 by students at a girls’ middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow “as tall and slender as a Pepero”[citation needed] (Pepero means “thin like a stick”). However, it is more likely it was initiated by Lotte, the company which produces Pepero.

In Japan, a similar Pocky Day was held on November 11 in 1999, which was the 11th year of the Heisei era. The date, 11/11 of the 11th year, resembled 6 sticks of Pocky.


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